These are big numbers that strike at the heart of value creation. To address the problem, corporate leaders first have to grasp that their workforces are not monolithic when it comes to employee experience and that the tactics to increase performance require a more segmented approach. Leaders can then apply differentiated strategies to groups of employees that boost levels of satisfaction and commitment, performance, well-being, and, ultimately, retention and engagement.
There are six distinct employee groups, or archetypes, across a spectrum of satisfaction, engagement, performance, and well-being. These workers range from the highly dissatisfied and actively disengaged—who comprise more than 10 percent of an average organization and who we believe are destroying value—to a group at the other end of the spectrum that we call "thriving stars." At about 4 percent of an average organization, these super-engaged workers not only perform at high levels themselves but also appear to spread their positive engagement and commitment to others. In between these two poles is a vast middle of workers who experience varying levels of engagement and satisfaction that affect their performance and sense of well-being.
We will focus on the lower side of this classification. There are several strategies for identifying value-destroying employees. One approach is to use data analytics to track employee performance and identify patterns of underperformance or negative behaviors. Another approach is to conduct regular performance evaluations and provide feedback to employees on their strengths and areas for improvement.
Once value-destroying employees have been identified, organizations can take several steps to manage them effectively. One approach is to provide coaching and mentoring to help these employees improve their performance and address any negative behaviors. Another approach is to provide training and development opportunities to help these employees acquire new skills and knowledge.
In some cases, organizations may need to take more drastic measures, such as termination, to manage value-destroying employees effectively. However, this should be a last resort and only used after all other options have been exhausted.
To address the challenge of high dissatisfaction and lower productivity among employees, companies can work to keep thriving stars satisfied and engaged while also creating the same conditions for other types of workers. It's not possible to alter the behaviors of all of the disruptors and mildly disengaged. But leaders can identify those employees who are more likely to respond to thoughtful interventions, including career development opportunities, flexibility, and a greater sense of purpose. This includes setting clear expectations for employee performance, providing regular feedback and recognition, and fostering a collaborative and supportive work environment.
This strategy can reduce costs from lost productivity and build a more resilient and engaged workforce and bring tangible business savings.